Scarborough is the promise on the North Sea. There is no other town with such a unique position, strategically bridging the cliffs and sandy beaches at the shore with the arcadian Yorkshire moors. More than this, Scarborough bridges a splendid and well-kept Victorian heritage with a contemporary culture.

The Urban Renaissance of Scarborough should be seen as the 'Kiss for the Sleeping Beauty'. Certainly the new spirit captured in the town will result in new initiatives, social and economic investments and new urban structures. The renaissance process will not be a short term event, but demands self esteem and endurance by the Scarborian citizen along with a clever urban strategy.

Of course, some people expect Disney-like investments, new motorways and a miraculous change in international tourism patterns as the necessary first step for the Renaissance. But many towns have proven that Urban Renaissance is the result of a well-defined local and collective ambition and a mental change.

For Scarborough, with its heartbreaking drama of beautiful topography with listed historical monuments and exciting landmarks, the catalyst might be the Street! In a town rich with green valleys, deeply carved medieval urban tissue, winding up the cliffs and offering the ultimate picturesque décor in contrast to the ever changing skies and sea; the landscape and public space should be seen as the focus and the framework for urban renaissance.